Designer to ralph lauren pony polo shirts become official apparel sponsor ralph lauren uk


New york ustaAndpolo Ralph lauren to establish major retail presence at national tennis center for tournament;Ralph lauren signs three time junior grand slam winner,scott oudsema to represent tennis brandthe ustaAndpolo Ralph lauren(Nyse:Rl)Announced today a new global partnership,designating polo Ralph lauren the official apparel sponsor of the us open through 2008.This association is the most significant sports marketing partnership in the company's 37 year history.This four year landmark partnership will include the creation of an official shirt designed by Ralph lauren,which will outfit all on court officials including ball personsAndline judges.Polo Ralph laurenAndthe usta will create a major retail presence to be open for the duration of the tournament,which will reflect the Ralph lauren sensibility.Initial plans call for co branded us open/polo Ralph lauren merchandise to be sold at select retail stores.At the us open,line judge boxes in arthur ashe stadium,louis armstrong stadiumAndthe grandstand will be branded polo Ralph lauren.Other on site visibility will include ring signage in arthur ashe stadium as well as a presence on the videoAndelectronic message boards throughout the grounds.The ustaAndpolo Ralph lauren will jointly develop broad marketingAndactivation programs to support their new partnership.Additional components of the advertisingAndmarketing campaign will be announced shortly. "We are very excited to be partnering with the ustaAndto play such a key role in one of the most celebrated global sporting events,"Said Ralph lauren,chairmanAndchief executive officer,polo Ralph lauren corporation. "This partnership creates a new,worldwide platform for the integration of fashionAndsport all part of the unique appeal of tennis,"Said arlen kantarian,chief executive,professional tennis,usta. "Polo Ralph lauren will bring a new dimension of style to the us open. ""We're thrilled to be working with ralph lauren womens pony Ralph lauren,the legendary designer whose work embodies the american lifestyle,"Said pierce o'neil,chief business officer,usta. "AthleticAndartistic style on the courtAndin the crowd play a central role in the excitement of the us open. "As part of this initiative,polo Ralph lauren has signed a contract with scott oudsema,the three time junior grand slam winner,to represent the Ralph lauren tennis brand in their upcoming advertising campaign.The us open is the highest annually attended sporting event in the world with more than 625,000 fans.More than 86 million viewers watched the 2004 us open on cbs sportsAndusa network,and international broadcasts reached 199 countries.It ralph lauren Mesh Polo ownsAndoperates the us open,the largest annually attended sporting event in the world and,in 2004,launched the us open series,which links 11 summer tournaments to the us open.And selects the teams for the davis cup,fed cup,olympicAndparalympic games.A not for profit organization with more than 675,000 members,it invests 100% of its proceeds to promoteAnddevelop the growth of tennis,from the grassroots to the professional levels.Polo Ralph lauren corporation is a leader in the design,marketingAnddistribution of premium lifestyle products in four categories:Apparel,home,accessoriesAndfragrances.For more than 35 years,polo's reputationAnddistinctive image have been consistently developed across an expanding number of products,brandsAndinternational markets.The company's brand names,which include"Polo by Ralph lauren","Ralph lauren purple label","Ralph lauren","Black label","Blue label","Lauren by ralph lauren","Polo jeans co. ","Rrl","Rlx","Rugby","Rl childrenswear","Chaps"And"Club monaco" among others,constitute one of the world's most widely recognized families of consumer brands. Barrato President of Purple LabelAndBlack label.

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